Valentine’s Day is one of the biggest occasions for gift cards, giving people an easy way to share love, appreciation, and connection with the ones who matter most. For Starbucks, it’s a perfect fit—celebrating relationships is at the heart of the brand, whether it’s a coffee date with a loved one or a thoughtful gift for a friend.


I had the opportunity to design a set of Valentine’s Day gift cards for 2025. These cards were inspired by classic candy hearts—sweet, simple, and nostalgic. Each one features playful pastel colors with fun, heartfelt messages designed to spread love in a simple, modern way. The mix-and-match backer colors added a little extra charm and made them feel fresh and collectible!



The designs were created for both print and digital, making it easy for customers to share the love, whether in-store or online.



Hats worn:
Illustration

Creative Direction:
Jeff Ashley

Copy:
Hannah Yeiser

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