The first-ever Starbucks North America Barista Championship is a celebration of Starbucks’ partners. This prestigious event celebrates the skill, creativity, and dedication of Starbucks baristas, and the competition serves as a platform for them to demonstrate their expertise in coffee brewing, customer service, and overall coffee knowledge. The event is designed to foster learning and growth among participants, encouraging them to hone their craft and push the boundaries of coffee artistry.

The competition aims to inspire and motivate baristas, providing them with opportunities for professional development and recognition within the Starbucks community.

As a designer, I had the opportunity to illustrate and animate recognition cards for the championship. These cards are a fun way for partners to cheer on the baristas and celebrate their hard work. It’s all about building community and friendship. My goal was to capture that spirit of celebration and encouragement while transmitting a sense of learning and growth at the same time.