Publix Super Markets, founded in 1930 and headquartered in Lakeland, Florida, is a leading American grocery store chain. With over a thousand stores across the Southeastern U.S., Publix is known for its commitment to quality products, exceptional customer service, and unique employee-owned structure.
During my role as an in-house Sr. Studio Designer, I’ve been responsible for the design execution of multiple highly visible campaigns, maintaining excellent brand standards across all platforms.
From designing engaging promotional materials to creating visually appealing store signage, I played a vital role in ensuring a cohesive and pleasing shopping experience for customers. Collaborating with cross-functional teams, I have translated marketing strategies into compelling visual solutions that effectively communicate messages and drive customer engagement across various mediums, including print, OOH, video, and digital platforms.
Hats worn:
Graphic Design
Motion Graphics Design
Art Direction
Publix
2021-2023
Bakery: We have a large variety of freshly baked products that smell and taste delicious, using real and quality ingredients and prepared with care by expert associates.
Meat: None of our meats comes in to our stores pre-packaged. Our meat cutters expertly hand-cut and trim each product to bring you the freshest cuts.
Seafood: Publix is the only retailer to provide fresh, never frozen finfish to our customers. We recognize this provides a superior eating experience with far better taste and texture than previously frozen and thawed fish.
Produce: We work with select farmers in the best regions to grow and harvest to our specific standards. An abundant selection of fruits and vegetables are hand-picked at full-maturity, ensuring then best color, size, variety and maximum flavor and taste.
Deli: Each day, three types of sub rolls are baked fresh in the Bakery, and a variety of quality meats and cheeses are hand-sliced by our associates in-store. We double hand-bread fresh, never frozen chicken tenders in our proprietary breading recipe to make our fan-favorite Chicken Tender Sub.
