Starbucks is coming in hot with the introduction of the new Spicy Lemonade Refreshers beverages in three tropical flavors – Spicy Dragonfruit, Spicy Pineapple and Spicy Strawberry – alongside a new Spicy Cream Cold Foam. Inspired by the “swicy” trend, which combines sweet and spicy flavors in all sorts of creative ways, the new Spicy Lemonade Refreshers bring together the sweetness of a Starbucks Refreshers® Beverage, the zest of lemonade and the heat of Starbucks Spicy Chili Powder Blend to create a deliciously refreshing sip with absolutely no chill.

I had the privilege of contributing to this highly anticipated launch. From generating name ideas to creating the design for the door/window clings that would deck every store across the U.S. to advertise these long-awaited refreshers. Transforming the original flame design into a dynamic vector graphic, I ensured it was optimized for print, complemented by a catchy message aimed at capturing the interest of shoppers and enticing them to step inside.


Rough, organic edges really bring out the spicy, hot vibes and get people excited. And those bright, eye-catching colors? They scream "hot drink" like nothing else.