Night & Gale Lingerie, a small business catering to an exclusive clientele, underwent a successful brand refresh to attract a broader customer base, leveraging their specialty in handcrafted and custom-sewn lingerie pieces.



The updated brand identity and visual assets were strategically designed to convey the brand's unique craftsmanship and attention to detail, resonating with discerning customers seeking personalized and exquisite lingerie. As a nature-inspired brand, they use organic and hand-dyed fabrics, incorporating flower elements and nature-inspired designs. Night & Gale’s lingerie celebrates the delicate beauty found in the natural world.